The LMS market today faces a strange contradiction — no one truly loves their current LMS but at the same time no one wants to endure the pain of switching to a new LMS. The LMS vendors are slowly cloning each other's features and innovation is slowing. At the same time how people teach and how people learn using technology is constantly changing and evolving. Teachers continuously experiment with technologies outside of the LMS system with varying levels of success. When teachers leave their LMS to teach they take full responsibility of the technology experience with varied results for both the teachers and students. In a way we need to have our cake and eat it too. We want the security, stability, and common user interface of an enterprise LMS but with the ability to mix in tools and content from many sources including tools and content produced by teachers, groups of teachers, and from various publishers and repositories. It seems that for the past few years, we have been waiting for a transformative approach that will improve what we can do with technology and teaching without losing the aspects of LMS systems that work well. It is not a question of "will this transformation happen?" - but only "when will the transformation happen"? This talk will discuss some of the stresses and conflicts in the uses of the current LMS systems and talk about how we can gently evolve LMS systems into a whole new life form without upsetting the LMS ecosystem. The concept of placing LMS systems into content instead of placing content into LMS systems will be introduced and early research into the area will be shown and described.